Display Ads & Banners

Thank you for visiting the Design section of the Chris Olson & Associates web site. We are currently updating our design pages and the services we offer to libraries and information services. The following description provides an overview. If you are currently planning an advertising campaign, and would like information on the specific advertising design services we offer, please contact Chris Olson at 410-647-6708. Or outline your requirements in an email message and send it to Chris@ChrisOlson.com.

I apologize for the inconvenience!

Chris Olson
Principal Consultant

Overview

Although Chris Olson never envisioned her Art History undergraduate degree to be a marketing consulting asset (she originally wanted to be an art museum librarian!), her knowledge of color, design, form, shape and function allows her to work easily with the designers and illustrators she has chosen to be associated with Chris Olson & Associates. Clients are encouraged to express their requirements and let Chris Olson interpret it for them in the language of design. In addition, because she embraces a client's overall marketing strategy, she is able to guide clients towards clean and memorable designs and away from design pitfalls and disasters. All of the designers working with Chris Olson & Associates have either won peer-reviewed awards, or have worked on Chris Olson & Associates projects for more than 10 years. Designs done for client logos, brochures, direct mail pieces, product packaging, stationery materials and web sites have received numerous awards.

Of all the promotion materials that Chris Olson & Associates designs for its clients, print display ads and electronic banners have to be the most challenging. Whether four color or black and white, interactive or static, display ads and banners present the additional consideration of a predetermined size -- and many times a deadline that gives us gray hairs. Composing the layout for an ad or banner requires the designer to arrange the headline, copy, and graphics in such a way that the casual reader of the publication will stop and consider the message. Then we have 7-9 seconds to move the reader to action -- but that's another story.

To review examples of our display ads, download our ad portfolio (3.9 MB).