Welcome to Marketing Treasures!

Since 1987 information professionals around the world have relied upon our newsletter for promotion ideas, insights, and resources.

For more than 20 years I have helped librarians apply marketing and communications strategies to their library and information services. On the pages of Marketing Treasures I share insights from my experience and ideas gleaned from resources which cross my desk.

Marketing Treasures was published for 11 years before encountering delays as it was transformed into an electronic publication. Beginning with January 2005 it has resumed publication as a newsletter issued on the 3rd Wednesday of every month.

I hope you enjoy reading Marketing Treasures as much as we enjoy writing it!