Market Research

Chris Olson & Associates approaches its research assignments with a personal touch, using interactive focus groups and personal interviews to gather information from target markets.

Because we are marketing consultants, all research assignments incorporate a marketing perspective, allowing research results to transition smoothly into focused marketing strategies. Chris Olson has personally conducted scores of research projects. From convening focus groups to interviewing c-level managers, to testing beta products and services, to conducting web site usability tests, these and other research endeavors help clients clarify their marketing initiatives and enable them to exceed objectives.