Marketing Treasures Resources

This is not an exhaustive list, but it will get you started. If you know of a library marketing link that you think should be included, send it to The resources have been catagorized into the following broad topic areas:

Web sites Dedicated to Library Marketing Topics | Resources from Vendors | Resources for Library Advocacy | eCatalogs with Library Promotion Stuff | The "@ Your Library" Campaign | National Library Week | State Library Marketing Campaigns | Contests & Awards to Enter | Learning Opportunities | Materials and Readings |

Web Sites Dedicated to Library Marketing Topics

Library Media & PR
Filled with marketing ideas and resources this site looks like it hasn't been updated since 2003-- we're trying to reach the web site administrator. In the meantime there are plenty of ideas and graphic resources which still can be used in promotion programs.

MLS (Marketing Library Services) newsletter
Although this is a subscription-based newsletter, there is usually one or two free articles per issue available on their web site.

IFLA Management & Marketing Section
The Management and Marketing section of IFLA (International Federation of Library Associations and Institutions) publishes a newsletter and provides an international perspective on library marketing topics and activities. The site offers marketing related papers/articles presented at past IFLA conferences. In Oct 2004 we learned this group is preparing a library marketing resource. As soon as it's ready, we'll announce it in Marketing Treasures.

Library Marketing Village
A virtual community for discussing library marketing issues created by Chris Olson. Although the community has quite a few members, it is relatively quiet. We have plans to rennovate the village and connect it to Marketing Treasures. In the meantime, you can download a couple of nice free library graphics and a recipe for Fortune Cookies.

Library Avenue
Ideas for promoting school libraries easily adapted to other information service settings.

Sheila Webber's web site
Sheila, a lecturer in the Dept of Information Studies at Sheffield University (UK), has compiled an excellent list of library marketing resources, as well as a handy list of general marketing references.

The New Jersey State Library offers a supercharged promotion campaign theme, complete withQ-time movie and life-size poster. If you need a boost, click to watch the movie.

Marketing Ideas for Libraries
Compiled by Beth Carpenter, this site lists resources for advertising/publicity, electronic/online tools, and the marketing process.

NSLS Library Marketing Center
A very nice resource of quality marketing resources and materials. Maintained by the North Suburban Library System in Illinois.

Southern Ontario Library Service (Canada)
Look at the list of promotion ideas from other libraries.

UI Current LIS Clips: Library and Information Services Marketing
Compiled in September 2003 by Marianne Steadley and Chuck Gray, this site has plenty of timeless resources to consult.


Resources from Vendors

Dow Jones/Factiva InfoPro Alliance
Their InfoPro Alliance Resource center offers original white papers and articles on library marketing.

LexisNexis InfoPro
Lots of ideas and resources. Includes a nice list of mind games and prior year NLW toolkits are available to peruse.

Dialog Quantum2
Quantum2 is an innovative skills development program provided free of charge by the Information Professional Development Group at Dialog. Marketing resources include a guide to staging an open house event.

Gale Group
Free marketing resource materials for academic, legal and other types of libraries are available, including some in Spanish.

OCLC Advocacy Campaign
The folks at OCLC have introduced a visibility campaign for 2005 aimed at raising the awareness and visibility of libraries to their funding sources. Coordinated advertising and poster is available.


Resources for Library Advocacy

Library Supporters
February is "Library Lovers Month". Provided by the Friends & Foundations of California Libraries, this site offers clever ideas and resources for attracting attention and joining in on the fun.

Friends of Canadian Libraries
A list of links to library-related products and fund-raising merchandise.

Friends of Libraries U.S.A
Lots of resources, including an Idea Bank!


eCatalogs with Library Promotion Stuff

American Library Association Online Store
Posters, bookmarks, and more are listed and shown in this online catalog from the American Library Association. The site includes items for promoting "@ Your Library" campaigns and National Library Week. You can also find toolkits and books on library promotion topics.

Highsmith Upstart Online Catalog
Lots of reading promotion materials and school library campaign theme sets. All reasonably priced.

The direct url is too long. Go to their learning materials menu, and you'll see a link for Library Promotions or try this abbreviated link

The Renaissance Library Collection
Publishers of calendars, note cards, and posters using gorgeous photos of historic libraries located around the world. Items can be customized for resale or customer appreciation gifts.

Screen Savers for Librarians
PC and Mac screen savers with themes related to popular books and authors.

JanWay Company
A nice selection of custom printed fundraising and promotion items tailored to libraries.

Has a large selection of items using the ALA library symbol.

Flashing Star Pins (as seen at library conference exhibits)
This is the source for pins with flashing LED lights. Big assortment, including jewelry and flashing logo pins.


The "@ Your Library" Campaign

ALA @ Your Library Campaign
The official and central web site for the ALA @ Your Library Campaign: The Campaign for American's Libraries. Includes lots of free resources and reports on what libraries are doing in the United States and around the world. The site is updated frequently and offers a listserv for receiving updates about the campaign. Each state library association has its own @Your Library campaign theme and program.

Brodart is a sponsor of the @ Your Library campaign
Request free, limited edition poster and bookmarks.
The Association of College & Research Libraries @ Your Library campaign.


National Library and Information Day/Week/Month Observances

National Library Week in the United States& Canada (April 10-16, 2005)

National Library Workers Day (April 12, 2005)

Library and Information Week (Australia May 23-29, 2005)

National Medical Librarians Month (October 2005)



Contests and Awards to Enter

Note: Not only can you obtain entry information at these sites, but you can review the winning entries from prior years-- a great source of ideas.

AALL/West Excellence in Marketing Award

John Cotton Dana Library Public Relations Award

ALA/LAMA Swap & Shop "Best of Show"

CILIP: The PPRG PR & Publicity Award (UK)

CILIP/LiS Libraries Change Lives Award (UK)


National Medical Librarians Month Creative Promotions Award

FOLUSA/Baker & Taylor Awards

The Scholastic Library/Grolier National Library Week 2005


Learning Opportunities

Marketing the Library: Web-based training for public libraries. 6 self-paced training modules.

Keeping it Simple: Marketing @ Your Library. This was an interactive seriers for all library personnel within the North Surburban Library System. The handouts can be used to help develop a marketing plan.

Workshops and training in the UK offered by CILIP

Library Marketing: Tips and Techniques ( Live satellite broadcast on February 18, 2005)

Workshops and presentations
Chris frequently leads sessions on various marketing topics at national and local library meetings. Check her schedule to determine if a topic of interest is being offered near you. Chris also provides private training sessions tailored to an organization's particular requirements.


Materials and Readings (some recent titles)

Visible Librarian: Asserting Your Value with Marketing and Advocacy. Judith Siess. American Library Association, 2003. Softcover ISBN: 0-8389-0848-9

Strategic Marketing in Library and Information Science. Irene Owens. Haworth Press, 2003. Soft Cover ISBN: 0-7890-2143-9

Marketing Information: A Strategic Guide for Business and Finance Libraries. Wendy Diamond & Michael Oppenheim. Haworth Press, 2004. Soft Cover ISBN: 0-7890-6006-X

Library Marketing That Works! Suzanne Walters. Neal-Schuman, 2004. Paper. ISBN: 1555704735

Branding Reading List. Compiled by Chris Olson.

Building a Brand, Got Librarian? (Searcher, Vol. 10, No. 7, July/August 2002.)

updated 2/21/05