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Note: The feature cover article for each issue is listed.
Volume 7, Sept/Oct 1993 - July/Aug 1994
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Number 1 Other Perspectives: Select Reviews of Recent Marketing Literature
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Number 2New Roles for Information Professionals: Marketing Implications
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Number 3Newsletter Production: The Writing Process
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Number 4Promotion Ideas from the Retail Marketplace
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Number 5The Employee's Role in the Library Marketing Program
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Number 6Overcoming Marketing Struggles
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Volume 6, Sept/Oct 1992 - July/Aug 1993
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Number 1Librarians and Consultants Share Words of Wisdom & Promotion Tips
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Number 2What's in a Name?
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Number 3Games People Play at the Library
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Number 4The Video File: Interactive Multimedia Marketing for the Library Part I
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Number 5The Video File: Interactive Multimedia Marketing for the Library, Part II
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Number 6Selling to Upper Management: Prepared Presentations for a Crucial Target Market
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Volume 5, Sept/Oct 1991 - July/Aug 1992
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Number 1Tips for Producing an Outstanding Newsletter Part I
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Number 2Tips for Producing an Outstanding Newsletter Part II
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Number 3Understanding Color as a Design Element
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Number 4Librarians and Information Services in the News
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Number 5Librarians Share Promotion Ideas at Conferences, Part I
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Number 6Librarians Share Promotion Ideas at Conferences, Part II
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Volume 4, Sept/Oct 1990 - July/Aug 1991
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Number 1Design Ideas for Brochures
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Number 2Tips for Writing Survey Questions
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Number 3The Appreciation of Quality Management in Marketing Services
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Number 4The Anatomy of a Library User Guide
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Number 5Navigating the Library Through a Recession
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Number 6Point-Of-Purchase Displays Augment Library Promotion
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Volume 3, Sept/Oct 1989 - July/Aug 1990
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Number 1Writing Persuasive Brochure Copy
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Number 2Annual Reports: The Ultimate Visibility & Communications Piece
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Number 3Bulletin Board Advertising For Libraries
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Number 4Library Product & Service Management Through the Life-Cycle Process
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Number 5Balancing Customer Perceptions and Expectations
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Number 6Your Library's Sales Force
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Volume 2, Sept/Oct 1988 - July/Aug 1989
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Number 1Effective Focus Groups - Part II
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Number 2American Marketing Association Services Conference Offers Ideas for Librarians
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Number 3Putting Your Best Foot Forward: Your Library's Visual Image Part I
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Number 4Putting Your Best Foot Forward: Your Library's Visual Image Part II
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Number 5Defining the Value of Information Services
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Number 6How Your Library Staff Plays a Critical Role in Value-Added Marketing
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Volume 1, Sept/Oct 1987 - July/Aug 1988
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Number 1Segmenting Your Library Market
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Number 2Marketing Audits Point Out Problems and Opportunities
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Number 3Marketing Strategies for Lean Times
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Number 4Staging the Big Event
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Number 5Hints for Promoting On-Line Services
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Number 6What Do They Think? Effective Focus Group Research, Part I
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